Are you the proud owner of a logo and want to upload it to a website, but feel unsure about what format is best to use?Below, we have tried to explain the different formats for you. They are based on images made up of vectors (a kind of mathematical lines). They can easily be sent, whilst maintaining a very small file size.But they can be blown up to such an extent that they can cover the side of a building.Vector logos are built in specialist programs, such as Adobe Illustrator. Vector logos should not be confused with image logos made in programs like Photoshop. These are not scalable, meaning they cannot be blown up from a certain size without compromising on quality.The background is also saved with the image, so it’s not recommended for use on several different types of background.The advantage of jpeg files is that they are fewer megabytes (MB) than a png for example.
Your advertising agency may already have prepared a folder for you with your logo saved in various Web-enabled formats.
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If not, then you will need image processing software, such as Photoshop. The various formats all have their pros and cons: The best choice for logos used on the Web. Png is great when you are uploading your logo on a colourful background on a website, in Power Point or in a Word document.
Jpeg is perfect for pictures and is the most well-known format.